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1

Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-Wise Exponential Mixture Hazard Models

Michel Wedel, Wagner A. Kamakura, Wayne S. Desarbo and Frenkel Ter Hofstede

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 1.14 MB

english, 1995

2

Latent Class Metric Conjoint Analysis

Wayne S. Desarbo, Michel Wedel, Marco Vriens and Venkatram Ramaswamy

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 1.07 MB

english, 1992

3

The Spatial Representation of Market Information

Wayne S. DeSarbo, Alexandru M. Degeratu, Michel Wedel and M. Kim Saxton

Journal:

Marketing Science

Year:

2001

Language:

english

File:

PDF, 673 KB

english, 2001

4

A Spatial Interaction Model for Deriving Joint Space Maps of Bundle Compositions and Market Segments from Pick-Any/J Data: An Application to New Product Options

Wayne S. Desarbo, Venkatram Ramaswamy, Michel Wedel and Tammo Bijmolt

Journal:

Marketing Letters

Year:

1996

Language:

english

File:

PDF, 1.08 MB

english, 1996

5

Market Segment Derivation and Profiling via a Finite Mixture Model Framework

Michel Wedel and Wayne S. Desarbo

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 780 KB

english, 2002

6

Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants

Wayne S. Desarbo, Asim Ansari, Pradeep Chintagunta, Charles Himmelberg, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, Kannan Srinivasan and Michel Wedel

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 953 KB

english, 1997

7

An Exponential-Family Multidimensional Scaling Mixture Methodology

Michel Wedel and Wayne S. Desarbo

Journal:

Journal of Business and Economic Statistics

Year:

1996

Language:

english

File:

PDF, 557 KB

english, 1996